Business case report on organising the resourcing and finances of a 100-guest launch party
Produce an individual, business case report justifying your approach to organising the resourcing and finances of a celebratory event. Using theory and models learnt throughout the module you will demonstrate your understanding of how to effectively plan and manage teams and finances.
2000 words
Assessment criteria
You have been asked to consider how the company could deliver a launch party with the aim of attracting 100 guests. Your predicted attendance is 100 guests, which you will use to calculate the cost report and the cash flow report.
Furthermore, you will also be expected to identify how you will manage the staff on the night to ensure the event runs smoothly.
You will need to identify all potential costs involved under the headings of; entertainment, venue hire, decoration, food, staffing, stationary, transport.
As part of the financial element of the report you are asked to present the following reports:
A cost report identifying fixed and variable costs based on 100 attendees.
A cash flow forecast to identify how the cost and income pattern will be distributed over a 4-month period based on 100 attendees (using the data from the previous report).
Actual figures can be researched using a variety of sources such as the internet. Where actual figures are not provided estimations can be used. Credit will be given to reports reflecting the effort made in obtaining realistic information.
Regarding the staff management you will identify process and suggestions to ensure the staff are organised, motivated and rewarded to ensure a happy, knowledgeable team to deliver an efficient event.
You will need to summarise the report with a set of recommendations for the Management Committee to consider.
