Business research Methods Tooheys
1. Would a lab experiment or a field experiment be more “valid “in determining whether Toohey’s could cause a normal beer consumer to become intoxicated? Explain.
2. Describe an alternate research design that would have higher validity.
3. Is the experiment described in this story consistent with good ethical practice? Likewise, comment on how the design described in part 2 would be made consistent with good ethical practices.
4. Is validity or ethics more important?
