The purpose of this assessment is for students to apply all IMC content covered in the course to a real-life business context and create a thorough IMC plan. 1.1.1Course Learning Out comes
This assignment addresses the Course Learning Outcomes of:
Outline the nature of IMC and describe its environment;
Explain how to set IMC objectives and formulate an IMC budget;
Evaluate creative strategies in the light of given marketing objectives and strategies;
Explain the behavioural factors that influence the effectiveness of communications; Prepare an IMC Plan