Using the Fast Company article as well as the material from Chapter 15 of the text, address the following in your response:
Define ‘innovation” in your own words.
Describe why innovation is necessary for a company to remain competitive in a global economy.
Review the Fast Company article regarding the top innovative companies.
From the article, choose two examples of innovation to share with your classmates.
Identify what about these two examples was innovative for the company and/or the industry.
