Business Plan component
Context
One of the most important elements in a business plan is the market analysis. A market analysis
is a qualitative and quantitative assessment of a market. It includes data collection and
estimation in reference to the market size and value, characteristics of the intended customer
base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment.
An accurate and detailed market analysis allows entrepreneurs to determine whether the
market is sufficiently large to build a sustainable, profitable business. In this assignment, you
will complete a market analysis for your proposed organization and create a report that can be
included within a business plan.
Instructions
Write a 525-word report that includes the following sections:
o Section 1: Business overview, mission, and vision
o Section 2: A Market analysis that includes the following components:
o Market overview/needs analysis
o Target market
o Competitive analysis
o Value proposition
o Section 3: Recommendation
Use the Market Analysis Research below for details on what to include in each section.
Market Analysis Research
Section 1 – Business overview, mission and vision
Describe the proposed business. Address the following in your summary:
• What type of product/service will it offer?
• What is the intended market?
• What is the business model?
