The case of the house of Wonders
Case questions
Discussion questions
• Conduct a strength, weaknesses, opportunities, threats (SWOT) analysis for House
Wonders.
• Analyze core competencies for house wonders highlighting its competitive advantage
and How it provides a unique shopping experience to its customers?
• Describe the target market for house of wonders and suggested positioning.
• Critically assess if it is more beneficial to use digital marketing rather than traditional marketing considering both its competitive advantages and target market.