Business Case Questions
Case 1
Your business has decided to establish a store selling sporting goods and active wear ain the middle of the Sydney and Melbourne Central Business Districts. You can also use online platforms to support the operation of your store. Your group needs to determine the following (with justified reasoning):
1. What types of goods (brands and products) you will sell and why they will be successful.
2. How you intend to promote the business (marketing).
3. What type of staff you intend to select.
4. What operational issues your business will need to consider.
5. What financial issues your business will need to consider in establishing and operating the stores
Case 2
Your business has been approached to run a corporate event for an investment bank. The bank has a number of high profile individuals who are prospective clients that it wishes to invite and impress. Your group need to determine the following (with justified reasoning):
1. What type of location.
2. The types of products that will be offered at the event.
3. Help on how the bank can market the event to attract prospective clients.
4. What operational issues your business will need to consider.
5. What financial issues your business will need to consider in operating and planning the event.
