identify at least three to five articles (written in the past five years) related to current academic knowledge on our understanding of consumers through marketing research.
These articles need to be peer reviewed (i.e., academic journals) and represent advanced understanding of consumer research and how marketers now have greater insights into their customers than ever before.
These articles can be from any discipline or area of business, but they must directly discuss advanced understanding of consumer research and how marketers now have greater insights into their customers than ever before.
