Consumer Insight Report
Students will be provided with a market research report about the effectiveness of different ways of advertising a product or service (IMPORTANT – market research report attached, refer to this report for evaluations and recommendations)
Evaluate the effects of different photographic depictions of different product or service.
Discuss how these results could help shape the development of your pitch project campaign
Support your discussion with academic and/or industry articles as well as any relevant IMC theories/concepts from the textbook.
3.5 pages maximum excluding references and appendix
