This report is in two parts .Part 1 is 650 words and Part 2 is 1000 words words
Using the attached files ,By selecting and applying a variety of models,frameworks and or theories you must develop an international market entry strategy for light science technologies which identifies TWO overseas target markets one inside the Eu & one outside the eu(excl.USA & Canada).
You must determine and justify which target markets would be the the best to enter but these could be on a sub national and or regional basis plus market entry strategy and marketing
PART 2 (1000 wrords)select and critically evaluate one model,framework or theory which you have used in Part 1and a reflection on module including feedbacks
