As a marketing consultant, you need to help a company of your choice from any industry you decide; from airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.
A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.
B) How hard would it be to effectively integrate and coordinate your overall campaign?
