As you know the animal that represents this university is a fox. Imagine you are university marketer and you have to promote this university in the market. You have to create a character for CIU Fox and assign personality for it. What kind of image and information you can send by this imaginary character that can motivate, persuade and perception of potential students in the market. At the same time this character have to increase the sense of the trust and loyalty among actual students.
